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Contract to Sponsor 9 City level® Tour

Friday, April 25, 2014  
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2014 level Roadshow: educating the design community about BIFMA’s sustainability standard and third-party certification program
Grand Rapids, MI– Contract and the Business and Institutional Furniture Manufacturer’s Association(BIFMA) are teaming up to present The 2014 level Roadshow: a program aimed at educating design professionals about BIFMA’s multi-attribute, sustainability standard and third-party certification program for the furniture industry known as “level.”

“BIFMA and the office furniture industry have been at the forefront of sustainability and transparency in product manufacturing, and the level program, in particular, is a powerful tool for interior design professionals who want to specify sustainable products,” said Contract Editor in Chief John Czarnecki, Assoc. AIA, Hon. IIDA.  “Contract is eager to help build awareness around level because we believe it’s an important program that helps the design industry as a whole move sustainability goals forward.”

BIFMA has once again engaged green building expert Paul Shahriari of Greenmind Inc. to deliver the presentations. Paul will both educate attendees about the standard as well as provide a one hour CEU as part of each session.

“We’re delighted to have Paul presenting level again,” said Tom Reardon, Executive Director of BIFMA. “Paul was the presenter four years ago when we launched level and he was very well received at every one of our sessions.”

Co-sponsored by Herman Miller, Knoll and National Office Furniture, the 2014 level Roadshow qualifies for CEU credit with AIA, IDCEC and GBCI, and will be held in the following cities and locations:

May 8 – Atlanta, National Office Showroom, 201 17th St. NW, Ste. 150 4:00 PM

May 13 – Chicago, IIDA Headquarters 222 Merchandise Mart, Ste. 567 5:30 PM

June 24 – Washington DC, National Office Showroom 901 K St., NW Ste. 210 5:30 PM

June 25 - NYC, Knoll Showroom 1330 Avenue of the Americas 5:30 PM

June 26 - NYC, Herman Miller Showroom 1177 Ave of the Americas 5:30 PM 

August 19 - Los Angeles, Herman Miller Showroom 3641 Holdrege Ave. Ste.100 5:30 PM

August 21 - San Francisco, Knoll Showroom 140 New Montgomery Ste. 2500 5:30 PM

September 17 – Holland MI, Herman Miller Design Yard 375 W 48th St. 3:00 PM

September 30 - Houston, Knoll Showroom 2800 Post Oak Blvd. 5:30 PM

October 2 - Dallas, National Office Showroom 1617 Hi Line Dr. 5:30 PM

We created level to deliver the most open and transparent means of evaluating and communicating the environmental and social impacts of furniture products in the built environment,” said Mr. Reardon. “And we’re delighted that Contract is helping take level to design professionals across the country.”


BIFMA is the not-for-profit trade association for business and institutional furniture manufacturers. Since 1973, BIFMA’s role has been to sponsor the development and refining of current and future standards, educate on their importance and application, and translate their necessary complexity into more easily understood and implemented formats. BIFMA also monitors the state of the industry, serves as a forum for member cooperation and collaboration, interacts with international counterparts, and advocates for regulatory conditions that foster value and innovation.

Media Contact - Reva Revis: 312-929-5025; E-mail:

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